Six Designers Compete to Raise Money for Local Non-Profit

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July 18, 2008
Contact:
Victoria Hook
Dress for Success Atlanta
404.589.1177

SIX DESIGNERS COMPETE TO RAISE MONEY
FOR LOCAL NON-PROFIT!

Atlanta – Ariun Belig, Andrea Junca, Larika Page, Marka Miller, Sandra Gray and Soreyda Begley will compete on August 17, 2008 at the charity event of the summer, “Designed for a Purpose – Going Green for Fashion,” a competitive fashion show where all proceeds will benefit Dress for Success Atlanta, Inc. Designers were challenged to create a mini collection that includes: a plus size business suit, sportswear, two originals and a recycled garment.

Miss Black USA, Kristen White will co-host with Anthony Joiner of The A-Spot. Designers will be judged by fashion and beauty industry professionals: Casey Beniot from Induvia, Joli Baker from PurMinerals, Dionne Boyd from Neiman Marcus, Malika Hakeem from Seven Boutique, Darryl Mapp and Jason Bacon formerly of Rocawear and Tony Promiscuo from Godiva Salon.

Other designers showcased in this year’s event are: Cleah Murray (2007 Designed for a Purpose Winner), Rafael Cox (2007 Designed for a Purpose – People’s Choice Winner), Charles Lynch and Lisa Harris with her youth models of Mi-Chanel & Co.

In addition to serving as a key fundraising event for the organization, the fashion show will feature Dress for Success Atlanta’s Professional Women’s Group members in a special show segment. Musical entertainment will be provided by The Brittenum Twins from American Idol Season 5.

General admission is $30 and $75 for VIP tickets. Each VIP ticket holder will receive priority seating, a private reception and an exclusive silent auction. Raffle drawings will add some spice to the night with giveaways such as; iPods, cell phones, gas cards, airline tickets, hotel getaways, golf package, cosmetics, jewelry and more! Raffle tickets are $10.

The show will be held at the Marriott Atlanta Airport.

For more information or to buy tickets visit: dressforsuccess.org/atlanta

About Dress for Success:

Dress for Success is an international not-for-profit organization with the mission to promote the economic independence of disadvantaged women by providing professional attire and a network of support to help them thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 80+ cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success worldwide has helped more than 300,000 women work towards self-sufficiency. Dress for Success Atlanta has suited more than 10,000 women since 1997. Visit www.dressforsuccess.org/atlanta to learn more or call 404.589.1177.

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Dress for Success Atlanta, Inc.
404.589.1177 p 404.589.1187 f
220 Spring Street NW Suite 102
Atlanta, GA 30303

Designers Take Old Fashion And Make It New for the Dress for Success Atlanta Fashion Show

FOR IMMEDIATE RELEASE
Contact: Victoria Hook
June 3, 2008
Dress for Success Atlanta
404.589.1177


ATLANTA – Not all innovative fashion trends have to come with high price tags. Designers in the Dress for Success Atlanta competitive fashion show, Designed for a Purpose, on August 17, 2008 will create new designs out of pre-existing clothing, merging art and recycling.

“We wanted our designers to experience what we do at Dress for Success Atlanta everyday; take something from the past and give it a fresh purpose,” said Victoria Hook, Dress for Success Atlanta’s Program Director.

This year, designers will put a new spin on old clothing to create a stylish new design. In addition to the recycled look, designers will create a business suit purposefully designed for a plus sized woman, along with a piece of sportswear apparel. Designers will be judged by Casey Beniot from Induvia, Joli Baker from PurMinerals, Dionne Boyd from Neiman Marcus, Malika Hakeem from Seven Boutique, Darryl Mapp and Jason Bacon from Roccawear.

Hook said this year’s competition will center around a “green” theme, as the organization wants to show people how Dress for Success Atlanta’s role in the recycling effort through clothing donations can make a big difference in other people’s lives.

“With the country becoming more environmental aware, we thought this would be a great opportunity to show people how to repurpose clothing instead of adding it to local landfills.”

Aside from serving as a key fundraising event for the organization, the fashion show will also feature Dress for Success Atlanta’s Professional Woman’s Group members in a special show segment.

“At Dress for Success Atlanta our main goal is to make a woman feel good by making her look good. Transforming a suit that is no longer ideal for one, to provide purpose and opportunity for another is…fashionable recycling at its finest.” said Hook.

For more information about the event or ticket information visit, www.dressforsuccess.org/atlanta or www.designedforapurpose.org.

About Dress for Success:

Dress for Success is an international not-for-profit organization with the mission to promote the economic independence of disadvantaged women by providing professional attire and a network of support to help them thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 80+ cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success worldwide has helped more than 300,000 women work towards self-sufficiency. Visit www.dressforsuccess.org/atlanta to learn more or call 404.589.1177.

Calling All Fashion Designers: Dress for Success Atlanta Is Looking for You!

FOR IMMEDIATE RELEASE
Contact: Victoria Hook
Dress for Success Atlanta
404-589-1177


ATLANTA – Dress for Success Atlanta will host its second annual fashion show fundraiser competition, “Designed for a Purpose”. The organization is looking for fresh fashion design talent to create an original business suit design and bring their masterpiece to life for its debut at the fashion show. Designer auditions for Designed for a Purpose will be held at 10 a.m. at Dress for Success Atlanta headquarters on April 19, 2008. Twenty semi-finalists will be selected at the audition. Ten designers will move on to the finals to unveil their collection at the fashion show held on August 17, 2008. Rising above the rest only one designer will take home the grand prize package of two tickets to a premier fashion capital (New York, Chicago or Los Angeles), $500 cash and hold the exclusive title of Dress for Success Atlanta’s Top Designer.

Designers must be prepared for a brief interview and bring the following items to the audition:

- Portfolio
- Resume
- A FINISHED sketch of your original business suit design with fabric swatch attached
- ENTRY FEE: A donation of a new pair of hosiery or knee hi’s.

RSVP to reserve your spot at the auditions – http://www.designedforapurpose.org/. Designers must be at least 18 years old to enter. Designers will be judged on three key components: portfolio, sketch and interview. Visit www.dressforsuccess.org/atlanta or call 404.589.1177 for more information.

WHAT: Designed for a Purpose Fashion Show Audition
WHEN: Saturday, April 19, 2008
10 a.m.
WHERE: Dress for Success Atlanta
220 Spring Street NW, Suite 102
Atlanta, GA 30303

About Dress for Success:

Dress for Success is an international not-for-profit organization with the mission to promote the economic independence of disadvantaged women by providing professional attire and a network of support to help them thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 80+ cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success worldwide has helped more than 300,000 women work towards self-sufficiency. Visit www.dressforsuccess.org/atlanta to learn more or call 404.589.1177.