Welcome to Designers' Lounge!
Design and Talent Meet Here
The lounge is opening its
doors for fashion designers and other professionals that
contribute to style and creation of fabulous wardrobes and
clothes. If you think you have the talent, love and live fashion,
please do not hesitate to contact us to share your work and
inspirations with our readers.
Who visits the Lounge?
The Lounge is open
exclusively for stylists and fashion designers but we also
welcome industry professionals and organizations that are
searching for bright talents and offering real opportunities to
our visitors. Thanks to industry guests and supporters the Lounge
is able to share unique and special opportunities with talented
designers. We regularly feature a VIP Talent who earns a special
status of OlenaInStyle.com Favorite Designer and receives our
exclusive star for personal use on his/her blogs and web pages.
But it does NOT mean that other fashion fans are not welcome! All
fashion lovers: come in, get comfortable and meet our best of the
best designers from around the world.
Upcoming Opportunities for Designers:
Leunamme Fashion Productions
is looking for talented designers to participate in upcoming
fashion shows. For details please contact Leunamme Fashion
Productions at 1-888-446-7134.
ATTENTION! Designers willing
to be featured in Designers' Lounge please submit images of
your work and a brief bio (no more than 100 words) via email. OlenaInStyle.com keep the right to select the
designers for the publication without explanation of acceptance
or denial.
VIP Talent of the Lounge
Chavernet Paris: One Dress = One Woman
Interview with Chavernet Designer
Maxime Liebens
Olena: Maxime, when I first
read Chavernet's introduction, I was impressed by your
approach. It reminds me of the legendary madame Chanel who
honored style and personality of a woman the most. Her approach
was in quality, not in quantity. They say that the day she passed
away they only found several outfirs in her closet but all of
them were Queen worthy (read "Chanel vs.Vogue"). So, what
does this concept actually mean: One dress = One woman?
Maxime: The concept one dress = one woman is based on our way to
approach fashion. Unlike most brands we're not following any
tendencies or collections. I believe in inspiration and
spontaneity of creation. That's why I recommend that women
live fashion according to an instant, humour, and need. We are
focused on creating a dress which matches them above all.
Olena: How would you describe Chavernet style? What makes it
unique in addition to individuality?
Maxime: The Chavernet style is a mixture of ease and
sophistication reached through adapting to women's new
lifestyle, making the dress classic and modern at the same time.
The creation of a tailor made dress or a semi tailor made one
almost disappeared. We are trying to update it by offering
limited series or unique pieces.
The uniqueness is not limited to the dress itself but includes
progress made with the client in order to get the final result.
Beyond the exclusivity, a woman is proud to wear a Chavernet
dress. What is important to us is that our dresses are not just
consumed like all luxury goods today but are some of the finest
pieces that a woman has in her wardrobe.
Olena: I am very excited about the next question: I've
always wanted to ask a French designer what the main attributes
of a woman's style are. To your opinion, what should a woman
have to be stylish?
Maxime: A woman who has style is a woman who has a real
personality and wears clothes in adequacy with it. Having style
is one thing, assuming it is something else. Our clients are very
passionate about fashion and in general they already know what
they want and their style is really pronounced.
Olena: Do you personally follow any style "rules"
when dressing a woman?
Maxime: Even though we are very instinctive in our way of living
fashion and try to be as spontaneous as possible, we follow
guidelines. We listen to the needs of women who come to see us
but we try to stay in the couture above all. Moreover, we never
force ourselves to do something we don't like. If the needs
of one of our clients don't correspond to our vision and
standards, we just don't create the dress.
The limited series are very rare; I really need to fall in love
with a fabric or material to decide to make a limited series of
dresses. Besides, they are really exactly what they are meant to
be. We don't make any compromise with the choice of fabrics
by always looking out for quality before originality. We can even
speak about "style ethics" by refusing to enter any
group of luxury brands that offers more and more clothes with
outrageous prices but of industrial fabrics and of a very bad
quality.
Olena: Does your line include only dresses, or also other
pieces: purses, maybe accessories?
Maxime: For the moment we just make dresses.
Olena: How can one buy a dress from Chavernet?
Maxime: For the moment we receive our clients in our showroom,
rue du Faubourg Saint Honoré (Paris, France). We are
studying partnership opportunities with concept stores abroad. In
order to give the opportunity to our international clients to buy
our dress, we regularly organize private showroom sales in some
big cities; we even created a section about various presentations
of ours around the world on our website www.chavernet.com.
Olena: If you had to give a piece of fashion advice in a
sentence, what would it be?
