Runway Music or What Can Sparkle the Fashion Rhythm?

No fashion show can happen without the sound of energy that is difficult to control, and more so, to manipulate. This is a skill of a truly professional DJ.

How do they do it and what music is “runway music”? What music does fashion industry need (vocal, mix, rhythm, etc.)?

DJ 108: This is an interesting question. To my opinion, each designer should have his or her own vision. This is truly about style, clothing and music that will accompany the collection during its journey into the world. As far as I am concerned, fashion sound should have a very thick rhythm, such as R&B and House (depending on a collection style). Generally, it’s very difficult to answer this question. If I could envision some examples, I would try to find the music for them.

DJ Joly: minimalist style, no vocal for the most part. If there is any vocal, then it should be a female singer with a gentle voice… and a smooth mix. Though it is necessary to match music with the show to reflect the clothing style.

DJ Sun: Each Movement – the set should be very well structured creating relaxation and culmination depending on the goals of an event. The best is to use “bit serial” mixing because your pace will not change and it will be easier for models to walk. The set should be thought through in advance (if it’s a club, then it depends on the audience; if it’s a fashion show, it depends on the designer, his or her goals, thoughts, mood, etc.). The most popular show tricks are a light spinback, powerdown, scratches.

Dj Rob Wood (from his book “How to DJ”) – a DJ’s set at a fashion show is very different from the one in a club. It is not your task to react to the crowd. Instead, you will be asked to rehearse with the models and select the music that would totally concentrate everyone’s attention on the collection. It’s not an easy job. The set should be very well planned and the synchronization should be perfect. And no peeping into the dressing room while the girls are changing…

So what music can sparkle a flame in a fashion lover?

Dj Vlada: I think that Haute Couture should be present not only in fashion but also in music, and that’s what Deep House does the best. Deep House is House music first of all and then it’s a deep sound of instruments. Deep House is a minimalist. It’s the music that is not meant for dancing. Some think that Deep House is a lot like classic Detroit and is just a strange mixture of music and vocal. In fact, it is very subtle and was created for those who can appreciate glamor, chic and sparkle.

Great Thank You to all DJs from St. Petersburg who shared their knowledge. Source: Fashionbank.ru. Translated by OlenaInStyle.com